❶ Instant Memory

           (Visual Identity, Branding, Experience design)



❷ Cantonese Opera Art Museum

           (Visual Identity, Rebranding, Experience design)



❸ Embrace Pet Insurance

           (Visual Identity, Rebranding)



❹ Museum of Photography

           (Visual Identity, Rebranding)



❺ Blend

           (Book Design, Publication)

❻ Messages On The Wall

           (Book Design, Publication)



❼ Unbalance

           (Font Design, Print)







Blend



Book Design, Publication

Blend is a traveling exhibition about the absence of equality and justice in a racially divided America. It asks: can the racial lines that separate us also help us address and reimagine who counts as part of the “we” in “we the people”?






In the cover, I was inspired to hand paint like how protesters create their own DIY signs. ︎︎︎
Poster design for Blend, using graphic elements from the book applied to the poster designs. ︎︎︎





Applied graphic elements to the merchandise for Blend. ︎︎︎








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    ©2022 Jiefeng Zhang(Tony)