❶ Instant Memory

           (Visual Identity, Branding, Experience design)



❷ Cantonese Opera Art Museum

           (Visual Identity, Rebranding, Experience design)



❸ Embrace Pet Insurance

           (Visual Identity, Rebranding)



❹ Museum of Photography

           (Visual Identity, Rebranding)



❺ Blend

           (Book Design, Publication)

❻ Messages On The Wall

           (Book Design, Publication)



❼ Unbalance

           (Font Design, Print)







Museum of Photography



Visual Identity, Rebranding








The MoP Guangzhou is the world’s premier college art museum dedicated to photography. As an international hub, we generate ideas and provoke dialogue among students, artists and diverse communities through groundbreaking exhibitions and programming. Our mission is to cultivate a deeper understanding of the artistic, cultural an political roles of photography in our world in the modern days.

This visual identity features a new brand indentity for the museum,  showing people how photography become one of the art form in the modern day.



 



Letterheads, tickets, business cards, booklets and postcards are using the logo elements to connect with pixel of the photo.︎︎︎






Poster design for Museum of Photography Guangzhou, graphic element contiunes extend to poster design.︎︎︎





The graphic elements extends to tote bags, T-shirts.︎︎︎






Spatial design for Museum of Photography Guangzhou. ︎︎︎









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    ©2022 Jiefeng Zhang(Tony)