❶ Instant Memory

           (Visual Identity, Branding, Experience design)



❷ Cantonese Opera Art Museum

           (Visual Identity, Rebranding, Experience design)



❸ Embrace Pet Insurance

           (Visual Identity, Rebranding)



❹ Museum of Photography

           (Visual Identity, Rebranding)



❺ Blend

           (Book Design, Publication)

❻ Messages On The Wall

           (Book Design, Publication)



❼ Unbalance

           (Font Design, Print)









Embrace Pet Insurance



Visual Identity, Rebranding









Embrace Pet Insurance is a pet health insurance provider offering comprehensive, personalized insurance products for dogs and cats across the U.S. Wellness Rewards is a feature of Embrace that can be added to any insurance policy that reimburses for routine and preventative care. 

This project is including a new visual identity for the insurance company, using the warm color to welcome more pet owners to subscribe one of the best pet insurances in the U.S.










The graphic elements used in the stationery, inspired by the head of the cats and dogs, providing the subscriber a warm feeling from the company. ︎︎︎







Each cat or dog graphic poster was trace from the pet itself. ︎︎︎







Graphic elements applies to the apps,exhibition stands, vehicles and office spaces. ︎︎︎










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    ©2022 Jiefeng Zhang(Tony)